I think there’s a common misconception that people, like me, who conduct a lot of our lives in the internet don’t have to work hard to be successful.
It’s a misconception that I’m only now getting to grips with — that people who create businesses, build brands, advertise, develop marketing strategies, and publish work/art online have it easier than those who do it in the ‘real world’.
As a result people see “online” as a fairly easy way to get what you want, whether it be a strong brand, copious shop sales, or a book deal, but what these people have failed to realise is that nothing replaces hard work and commitment, just as in any industry.
I guess that’s why it’s marketed as ‘Make Money While You Sleep’, as opposed to ‘Make Money and Forego Sleep’.
Even if we’re all striving for the ’4 Hour Work Week’, there’s still a lot of practice, learning, late nights, and failure to go through if we’re going to make our online goals a reality.
I like it that Chase Sagum put Hard Work as point #1 in his most recent blog post. From what I’ve seen it’s those who work hard at their online ventures (e.g. Gary Vaynerchuk) who really succeed, while those who take the approach that “online is easier than real world” are the ones who achieve very little and, before long, fade away.