Forcing sand through an hourglass

Sometimes I try to make things happen without thinking about logistics.

I either try to get more done in less time, go straight to step 3 instead of using steps 1 and 2, or start too many things at once and invariably become the bottleneck.

This often gets me into trouble, but I recently had a moment of clarity when I likened it to forcing sand through an hourglass.

Continue reading “Forcing sand through an hourglass”

I’m on Facebook and it’s all about me

I am on Facebook. I’m looking at pictures of my friends and reading their status updates to see if any of them relate to me so that I can add a comment with my thoughts.

I’m also uploading photos of me from the weekend and tagging my friends.

I’m also telling friends what’s on my mind from time to time, updating them on where I am, and, what I like and dislike.

Continue reading “I’m on Facebook and it’s all about me”

So, I have to work hard?

I think there’s a common misconception that people, like me, who conduct a lot of our lives in the internet don’t have to work hard to be successful.

It’s a misconception that I’m only now getting to grips with — that people who create businesses, build brands, advertise, develop marketing strategies, and publish work/art online have it easier than those who do it in the ‘real world’.

Continue reading “So, I have to work hard?”

The real cost of pursuing narrow goals

I watched the new movie ‘Moneyball’ over the weekend. The film is based on Brad Pitt and Jonah Hill’s characters who form a baseball scouting system whereby players are picked solely on their playing statistics, and nothing else.

Their most favourite metric was a player’s ability to get ‘on base’ which basically shows how good they are at hitting the ball and getting for first base.

The two scouts became so obsessed that this was the only metric worthwhile looking at that they bought old, injured and out-dated players, and cut out some of the most high profile members from their squad in pursuit of forming the ideal team.

Continue reading “The real cost of pursuing narrow goals”

Make the cows happy

Even though the term ‘Milk War’ sounds kinda fun, apparently it’s quite serious at the moment here in Australia, and things are starting to get pretty real for small dairy farmers around the country.

Basically the two biggest supermarkets, Coles and Woolworths, have discounted the price of their generic branded milk to $1 per litre, and dairy farmers are feeling the flow-on effects.

Continue reading “Make the cows happy”

WTF is engagement?

The term ‘engagement’ is one of the most over-used buzz terms of the social media era, to the point where it will soon loose all meaning whatsoever.

Brands talk about generating engagement in for form of comments, likes, tweets, subscriptions, conversations, emails, competition entries, and countless others activities.

Over the last few years we have decided that these actions fall under the ever-expanding umbrella of Engagement.

Continue reading “WTF is engagement?”

You could have but you didn’t

I’m reading Seth Godin’s book Linchpin at the moment, and in the early chapters he shares an interesting story about Richard Branson.

Godin followed Branson around for a while and came to the conclusion that pretty much anybody could do his job. He says that Branson doesn’t necessarily do anything superhuman or possess any kind of amazing powers, all he did was make simple decisions from day to day.

Continue reading “You could have but you didn’t”

Why do good ideas become bad ideas?

Two friends are sitting around having a beer and all of a sudden one of them comes up with a ‘killer’ idea. It sounds awesome, and they both talk enthusiastically about how it’s the best idea and how they’ll go about making it real.

Everything seems to fall into place, the idea is so good that it seems nothing is going to stop it — everything about this idea is fail-proof.

Continue reading “Why do good ideas become bad ideas?”

Posts navigation

1 2 3