I recently wrote an article for the Publicis Australia blog about the break-out live video streaming apps that seem to have dominated tech news since SXSW.
As someone who works in digital marketing it’s easy to suffer from the whiplash that comes with constantly being distracted by the “latest big thing”, so I usually take a laissiez faire (or maybe just lazy) approach when apps like these explode on to the scene. My general rule is that I won’t spend too much time thinking about brand level applications for these new social networks until I hear someone talking about it at a family BBQ, or a friend mentions it at the pub. At least then I know it’s achieved some sort of critical mass of relevance with a market outside of the tech bubble. Venture capitalists may take a different approach, but that’s the luxury of being in consumer marketing I guess!
I wanted to write a hype-free and give marketing managers a clear lens that they can use to determine whether they should be using live streaming apps for their brands. The reality is that most companies won’t be able to resource the extra content creation let alone manage the added risk that comes with this style of ‘live feed’ video, so their communication efforts are better used elsewhere.
The article also got picked up by AdNews who agreed to publish it as an opinion article, which is an awesome opportunity.
Have a read here and let me know your thoughts!
Here’s what’s I’ve been reading this week.
Have a pick through and go into the weekend better informed!
Instagram introduces carousel ads for brands
For anyone who has struggled to make Instagram’s current ad unit (effectively a static MREC) relevant to users, the introduction of a carousel and hyperlinking capabilities are a welcome update.
Continue reading “Friday linkz – 6 March 2015”
I had no idea what I was signing up for when I registered for the 160km ride at the Noosa Sports Festival. I hadn’t ridden anywhere near that far before and my training regime over the last few months certainly didn’t warrant any special recognition, so my expectations for yesterday’s race ranged anywhere from collapsing in a puddle of sweat and Gatorade at the 3h mark to barely teetering over the finish line before collapsing in a puddle of sweat and Gatorade. In the end there was no collapsing, just a 5 hour battle with leg cramps, insane motorists and dehydration, and I can’t wait to do it again. Continue reading “My first Gran Fondo ride”
I was interested to read an article by buffer CEO Joel Gascoigne, where he published the company’s financials for January.
I’ve been a buffer user for years — I signed up the year it was released — and it’s always been impressive just how much they share through their blog. I think that’s what has made following their founders, Joel and Leo, and reading their updates so interesting to me over the last few years. I’m always interested in the intricacies of how businesses work, and in particular to see how an exploding start-up like buffer has performed financially. From a curiosity standpoint, I love knowing just how much money they’re making.
Continue reading “Corporate transparency at Buffer”
I’m a big believer in the power of the subconscious mind. And I trust mine.
I trust it to remind me where I want to go, and to use my gut feeling to pull me back on track. That’s why I’m not a big believer in goal-setting. If I know where I want to go, and I genuinely have a desire to get there, then I can leave my conscious mind to be guided by its silent but powerful counterpart.
Continue reading “Trust your subconscious mind for motivation”
I got some inspiration this morning from one of my favourite entrepreneurs and people to follow, Tim Ferriss. For those of you who don’t know, Tim is a productivity powerhouse. His successes are many but his main story is how he changed his life from working 80 hours a week and being completely burned out to traveling the world, blogging whenever he wants, investing in whatever start-ups take his fancy, and becoming a New York Times best selling author.
Continue reading “Aggressive minimalism and the value of 2 minutes”
Henri Matisse was an amazing artist.
He could create emotional pieces of art with nothing more than a pencil and a bit of paper. Some of his well-renowned work is no bigger than a post-it note, and contains no more than ten or twelve strokes.
To make great art, maybe sometimes all we need to do is grab a pencil and a scrap of paper — and draw.
image: Henri Matisse, Study of a Model, 1934
When I was younger I had a friend who used to chew gum whenever he got thirsty. He would always carry a packet of gum around with him in case he need a drink and we weren’t near a tap, thinking that by activating the saliva in his mouth he was re-hydrating his body.
Continue reading “The stories we tell ourselves”
I’m a big believer in making my own mistakes. That’s when I learn the most and it creates the most obvious reason for me not to make the same mistake again.
When somebody else tells us not to make one of their mistakes, it’s much harder. How can you be convinced not to touch the kettle when you’ve never experienced heat?